Creative Director & Leader

Creator
Maker
Leader

Hi, I am Töbe Pickford, an Australian based award-winning healthcare creative leader with over 20 years of experience in creating impactful health communications and campaigns.
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I've been on global creative judging panels and have won awards at Cannes Lions, The Creative Floor Awards, NYF, Spikes and Clios.

I've been on global creative judging panels and have won awards at Cannes Lions, The Creative Floor Awards, NYF, Spikes and Clios.

Töbe is a multiple award-winning creative with a passion for healthcare and helping people.

A creative leader who has worked with some of Sydney’s top healthcare agencies, leading the creative output across a range of pharmaceutical, animal and consumer health blue chips. Be it global or local campaigns, print or digital, Töbe approaches every brief with the aim to help his team create great ideas that transform the way we think about health. He is always in pursuit of the ultimate idea that will drive and deliver a better world for people who need it most.

He now runs his own company The Health Army – A new model that fits the modern world of healthcare advertising and marketing. A pure contract model that creates the perfect team around a health communications challenge. No overheads, layers or egos!

Töbe has won at; Cannes Lions Health, The NewYork Festivals, Spikes, Clio healthcare, The Creative Floor and PRIME Awards and has been part of the global creative judging panel.

Töbe enjoys helping and inspiring young talent no matter what their background and has worked alongside Torrens University’s Billy Blue College of Design to change the way we view and communicate health data.

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