NexGard Spectra, the monthly parasite protection for dogs, could’ve said how great it is at protecting against skin aggravating, blood sucking and deadly critters that our furry friends have to live with.
But instead this brand was brave enough to take the high ground and go with a creative platform that has broken it away from the typical category clutter and moved it into a much more emotive and own-able territory. This move has helped make NexGard Spectra the No.1 animal health brand in Australia.