Codeine is part of the opioid family and is highly addictive. In fact 1 in 10 Australians will be become addicted to opioids*. Indiviour the pharmaceutical company behind the website “Turn to help” wanted to let GPs know that people are being trapped by everyday painkillers and drive people who are worried about themselves or others to seek help. On top of this there was a specific doctor campaign making them aware of Indiviour’s therapy.
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